As a child growing up in Brooklyn in the 1980s, Marcus Whitney got hooked on coding when he received a clunky IBM PCjr for Christmas one year. “It basically couldn’t do anything that you didn’t program it to do, so I was programming before I was 10 years old,” Whitney says.

Some 35 years later, the lessons he learned from innovating and problem-solving on his first computer still serve him as a healthcare entrepreneur and founder and CEO of Health:Further, a firm that has undergone its own evolution.