My guest today is iHeartRadio DJ and host of the Battleground Podcast, Tim Battle. We discuss the unexpected role that professional wrestling has played in defining essential businesses, keeping live TV moving, and innovating on content creation models that are more than one hundred years old.

Where to watch live:
https://youtube.com/marcuswhitneysvideouniverse
https://facebook.com/marcuswhitney
https://linkedin.com/in/marcuswhitney
https://twitter.com/marcuswhitney

Listen to "Marcus Whitney Live Ep. 7 - Tim Battle" on Spreaker.

Get The Full Episode Transcription

MW
welcome to
00:24
another episode of Marcus Whitney live...
00:26
hope you were having a meaningful
00:29
Memorial Day, and I hope you're enjoying
00:32
this great a day outside as we're having
00:35
here in Nashville Tennessee it is
00:36
beautiful here. I'm excited to have my
00:41
guest on today... good friend of mine he is
00:44
a DJ with iHeartRadio, and most relevant
00:48
for today's show, he is the host and
00:51
creator of The Battleground Podcast
00:53
talking about my man, Tim battle. Tim
00:56
what's going on man?

TB
man you know just
00:58
another day in paradise like you said
01:00
beautiful weather outside, it's Memorial
01:02
Day like this is the weather that we
01:04
need... it's kind of bad that there's
01:06
things going on outside but you can't
01:08
really enjoy the weather, but you know
01:09
it's good stuff. How are you?

MW
I know I'm doing great
01:12
man I'm doing great I'm doing great... um
01:14
so I I want to frame this up for
01:17
everybody because you know, the shirt
01:21
that I'm wearing this is a pro wrestling
01:22
shirt and just so you know I'm a pro
01:24
wrestling fan.
01:25
Tim's podcast about the battleground
01:28
podcast is about pro wrestling, but for
01:31
for my audience we talk a lot about
01:33
entrepreneurship we talk about the
01:34
Future, we talk about innovation
01:36
here... and I wanted to have you on because
01:39
these last eight weeks have been just
01:41
absolutely incredible to watch as
01:43
someone who is both an entrepreneur and
01:45
also a fan of pro wrestling because if
01:48
you're not following pro wrestling, what
01:51
you may not know is what an incredible
01:54
role pro wrestling has played over the
01:56
last eight weeks is sort of defining
01:57
what the future of live entertainment,
01:59
especially a live entertainment on
02:01
television, could end up looking like
02:03
right? and so I wanted to just you know
02:07
bring you on and kind of replay what's
02:09
happened over the last eight eight weeks
02:11
some of these things have had real
02:13
big implications for businesses way
02:15
beyond pro-wrestling... and so yeah I just
02:18
I just thought it would be great for us
02:19
to have a conversation to kind of kind
02:21
of run through it

TB
yeah it's gonna be fun
02:23
and as a thing it's like you look like
02:25
you mentioned, you look at wrestling and
02:27
it's been consistent since the whole
02:28
COVID 19 thing happened, you don't have
02:31
you didn't when it first started you
02:32
basketball canceled baseball canceled
02:34
all these sports canceled except for
02:37
Wrestling

MW
yes so let's let's start there
02:39
so if you're not afraid of wrestling
02:41
this is something you may not know you
02:42
may not be paying attention to but you
02:44
know as someone who has a strong
02:47
interest in professional soccer, so like
02:49
I care about live events live events
02:52
matter I like to go to them... I know what
02:54
a massive part they are of our economy
02:56
especially here in Nashville you think
02:57
about how many things have been shut
02:58
down you know here in our city...
03:00
Pro Wrestling is like the one thing, the
03:04
one staple thing that was both live in
03:08
front of a real audience so you know
03:10
sort of traveling around the world and
03:12
selling out large arenas but also
03:14
regularly being broadcast on television
03:17
every single week -right- that did not
03:20
stop at all right it did not stop and in
03:23
fact battle I I didn't even talk about
03:27
this when we were preparing for this
03:28
show but let's even go back just one
03:30
step further... let's talk about how
03:32
everything had canceled and WrestleMania
03:34
was the one thing that had not canceled
03:36
right? yeah and that was kind of the big
03:38
event that everyone was waiting on you
03:40
know you heard about the you know they
03:42
were talking about the governor of
03:43
Florida, and then it was the City Council
03:45
in Tampa, and they just waited so long to
03:49
finally say okay we're gonna we're gonna
03:50
put the kibosh on this event... you know
03:53
can we like go back to what was going on
03:56
in that moment when when it was it
03:59
wasn't clear whether or not WrestleMania
04:01
was actually gonna happen? and for anyone
04:02
who doesn't understand we're talking
04:03
about an event that brings over a
04:05
hundred thousand people from around the
04:07
world so it is a global event… you
04:09
know when when it wasn't really clear
04:12
whether or not that was going to happen
04:13
or not you know just talk a little bit
04:15
about what was going on in the in the
04:17
wrestling community…

TB
yes so so
04:20
WrestleMania it's pretty much like a
04:22
week-long event it takes over
04:26
you know you look at WrestleMania and
04:28
you kind of compared to like a CMA fest...
04:30
or a big you know the Super Bowl, it's
04:33
it's a week long thing... and you know with
04:36
WrestleMania being in Tampa you look at
04:39
all of you know it just doesn't affect
04:42
Debbie W for them not canceling it
04:43
affects all the local Indy people
04:45
because when there's WrestleMania,
04:48
you got impact in ROH and all these like
04:51
big-name Indy guys, they come down to
04:54
where WrestleMania is and they host
04:56
their events you know around
04:57
WrestleMania to grab those people
05:00
because that's where a lot of the Indy
05:01
guys make a lot of money at the
05:03
beginning of the years because of
05:04
WrestleMania. So we all set around and
05:07
we're waiting and waiting you sit here
05:08
and see you know the NBA they're like
05:10
“we're done with the season for right now
05:11
we're postponing it” you've got NHL
05:13
that's postponing it you've got hockey
05:15
you've got baseball you got everything...
05:17
but here's Vince McMahon in Tampa saying
05:20
“no you know what they're gonna have
05:22
WrestleMania we're gonna wait until they
05:24
say hey it's shut down we're not doing…”

MW
05:27
it right right yeah I mean he was the
05:29
one to basically say you're gonna have
05:31
to tell me to shut down, basically

TB
05:33
right and you know you look at Vince McMahon
05:35
and there's some stuff that you kind
05:37
of sit there and think yeah you don't
05:38
like Vince McMahon -which we can't talk
05:39
about that later with the release things
05:40
and whatnot- but Vince McMahon's a
05:42
businessman, he knows what he's doing...
05:44
like he realizes how much money was
05:46
gonna get lost if he cancelled
05:48
Wrestlemania because it is a big thing
05:49
people from around the world come to
05:52
wherever WrestleMania is and you got to
05:54
think it was in Raymond James Stadium so
05:56
we're thinking what over a hundred
05:58
thousand two hundred thousand give or
06:00
take depending on how many's on the
06:01
floor and whatnot so you got to think
06:03
people hotels like it's not just w/e
06:07
that's getting affected it's all of
06:08
Tampa absolutely airline I've stores
06:10
everything
MW
absolutely yeah it's a real
06:13
really big event that cities bid on to
06:15
have because it's going to be an
06:16
economic boon

TB
that's right that's
06:18
exactly right and like next year you've
06:20
got WrestleMania in Hollywood, and you
06:22
know it that's kind of now up in the air
06:24
if that's gonna happen now that
06:26
California is like we might not have big
06:28
events in 2021…

MW
06:30
right okay so so so eventually, it's
06:35
announced that it's going to happen but
06:37
just not with fans... right so all right
06:40
fun start going out that basically kills
06:42
everything for all the indie guys as you
06:43
talked about. But it it was at the point
06:47
where you know everyone was sort of
06:49
feeling like it was irresponsible right
06:51
for Wrestlemania to not have been
06:53
canceled at that point because we were,
06:55
at this point the the curve was going up,
06:57
right this was the beginning of the
06:59
kovat 19 crisis at least in terms of our
07:01
realization in the United States that
07:03
this was going to be a hard slog and we
07:07
really did have to stay at home for some
07:09
period of time... right but like traveling
07:11
any of that kind of stuff.
07:12
So it felt like it was irresponsible so
07:13
eventually its it said that it's it's
07:16
not gonna happen with fans but now it's
07:17
going to be two days and this was sort
07:19
of the beginning of the new reality of
07:23
still operating a company in COVID 19
07:27
and attempting to not miss a beat in
07:30
terms of delivering a product via
07:32
television, right… development digital
07:34
product and a product via television so
07:36
talk a little bit about like that
07:38
transition because that that was a
07:39
really interesting unknown time that
07:41
nobody really could could figure out

TB
so
07:44
that that was kind of the crazy thing
07:46
because being on the wrestling podcast
07:47
we talked about that it's like what is
07:49
this going to look like? WrestleMania as
07:52
you know most people know it's the
07:53
Superbowl of wrestling. like you know you
07:57
sit there and think okay what does an
07:58
empty arena gonna look like what is you
08:01
know two days of WrestleMania is it
08:03
going to spark my interest to spend two
08:05
days watching wrestling whereas
08:07
WrestleMania you know if you've ever
08:09
been to the event, it's an all-day thing
08:11
it's like noon to midnight you get to
08:13
the arena and whatnot... so it's like am I
08:15
gonna invest two nights in a row of my
08:17
time to watch wrestling? and you know you
08:20
sit there and it's like okay Vince
08:22
McMahon's gonna continue doing it... is he
08:24
putting his employees at risk because
08:27
for one if they're not in Florida they
08:29
gotta hop on a plane and fly down there.
08:31
then you got to think, okay, they're in
08:33
you know they're more than social
08:35
distancing with each other because
08:37
they're locking up and they're on each
08:39
other sweat everything so it's like okay
08:41
there's that. and then there was you know
08:43
you kind of look at some criticism that
08:45
somebody got Roman reigns who just
08:48
defeated cancer he's like you know what
08:50
I'm backing out because you know what
08:52
me having cancer and defeating it... and
08:54
all this other stuff my health is more
08:55
of a concern and family than getting
08:58
down here and Russell for you guys so
08:59
then there was criticism of him backing
09:01
out but it's you know you look at
09:03
WrestleMania and for them to not have a
09:06
crowd it was very weird to watch.
MW
but but
09:10
it was but it was the first to me the
09:13
thing that was so interesting about it
09:16
was it was it was first right like we're
09:19
going to we're seeing now so, for example,
09:21
Major League Soccer is is you know
09:24
working towards having a tournament that
09:26
will all be held in Orlando which I want
09:28
to get to this right the fact Florida
09:30
has become the hub for all this stuff
09:32
and the role WWE played in that right so
09:34
because you know obviously when you're
09:36
talking about a league that's got teams
09:37
in multiple cities and states, they can't
09:40
travel all over the place and play in
09:41
the various stadiums so they're gonna
09:42
have to all locate in a central place in
09:44
a central place in order to play out the
09:46
season if they want to do that this year.
09:48
so so with that you know WWE has their
09:54
their Performance Center which is where
09:56
they train and everything but they also
09:57
you know could be filming there in in
10:00
Orlando the second biggest promotion in
10:03
the United States AEW all the late
10:05
wrestling is owned by the Khan family
10:07
which is also the owners of the
10:09
Jacksonville Jaguars, and so it's
10:10
essentially headquartered in
10:12
Jacksonville Florida. and so what we
10:14
ended up having was a situation where
10:16
the wrestling promotions wanted to keep
10:18
moving forward they had these these TV
10:20
deals -they want to keep producing
10:21
television- and what came out you know in
10:26
the middle of trying to figure out who
10:27
can stay open and who can't stay open
10:29
WWE was listed as an essential business
10:33
by right by the state of Florida... which
10:36
you know, was... I don't even know what to
10:40
say about that right. I mean it's like
10:42
maybe it's essential because it kept
10:43
people entertained in a time when we
10:45
needed entertainment you know when we
10:48
were all so worried and sad and we
10:50
needed something to take our mind off of
10:51
things but it was it was a questionable
10:53
decision right

TB
right
10:55
it was very questionable because you
10:57
know, all politics aside, the thing that
10:59
kind of that stood out to everybody was
11:01
the fact that all of a sudden WWE
11:04
donated eighteen and a half
11:06
million dollars to Florida to be deemed
11:09
“essential.” and of course you know being a
11:12
wrestling fan it's like okay so did they
11:16
just pay off somebody to be like “we're
11:19
gonna stay open” kind of thing? or I mean
11:23
it's one of those things you look at it
11:25
they did that and of course all of a
11:27
sudden boom
11:28
they stayed open which then snowball
11:31
effect if they stayed open,
11:33
AEW stays open, right if they stayed open
11:36
then other people can you know

MW
UFC can
11:39
start can go down there you know UFC was
11:41
trying to find a place to have their
11:42
their fights, and now you know they've
11:44
basically landed in Florida and they had
11:47
three fights over the course of a week
11:48
right? you know to kind of reopen their
11:51
business. so yeah I mean the the first
11:54
sports the first real sport, cuz
11:56
wrestling is obviously a staged and
11:58
scripted you know, right it's
11:59
entertainment but it actually it
12:02
actually cleared the way for the first
12:04
return of sports in the United States
12:05
which was the UFC to happen in Florida
12:07
because of WrestleMania the essential business
12:11
infrastructure and sort of
12:12
all that stuff which was you know pretty
12:15
interesting
TB
yeah and that's that's the
12:17
thing is like you as you know some
12:20
people look at it be like “oh you're a
12:21
wrestling fan” kind of thing but if you look
12:23
at it and we you know move forward and
12:25
we look back on this year WWE was
12:29
essential to getting sports back

MW
No question
12:32

TB
because for a time you thought
12:34
well we're not getting sports and WB's
12:37
like well we're just gonna have to
12:38
record everything muds in advance kind
12:40
of like back in the day when they did
12:41
everything was recorded right but then
12:43
deputies like let's do this get the ball
12:47
rolling and they are you know you when
12:50
you look back on everything they were
12:52
essential to make sports come back

MW
no
12:54
question I mean that they were the first
12:56
ones to kind of figure out how do you
12:58
put protocols in place to try to keep
13:01
your your talent safe? how do you lobby
13:05
in order to be able to continue to do it?
13:07
and then you know the next thing I want
13:09
to talk about is how they innovated on
13:11
the actual content creation process
13:13
right because, of all the things that you
13:16
could watch live
13:18
you know because... wrestling is scripted
13:22
wrestling is really weird without fans
13:24
as you said right and I know most people
13:26
were trying to figure out how is this
13:28
even gonna work like what it... who's gonna
13:30
care to watch a bunch of you know people
13:33
in a ring you know it's not real
13:35
you know it's scripted but you don't
13:36
even get the benefit of the fan reaction
13:38
for it right... and so here comes
13:41
WrestleMania and we're all sitting there
13:42
and we're like what is this gonna be we
13:44
have no idea what to expect and then we
13:47
get the Undertaker and AJ boneyard match...
13:51
Can you talk about -- for the
13:54
listeners -- what that
13:56
was and how it was it was a massive
14:01
innovation on on something that had not
14:05
been innovated on for over a hundred
14:06
years... like the pro wrestling match that
14:08
you see today it is basically with more
14:10
flips and lights and pyro it's the same
14:12
thing that they were doing in the early
14:14
1900s, all right... it's the same thing so
14:18
this was the beginning of them doing
14:20
something that was very, very different
14:23
and I think in a lot of ways showed me
14:26
real-time innovation in the era of COVID
14:30
19 so just talk a little bit about that
14:31
about that that match

TB
yes so what they
14:35
did is and there's this funny clip that
14:36
keeps going around referring to the bone
14:38
yard match of a Vince McMahon interview
14:40
saying “we don't make wrestling, we make
14:42
movies…” and so that's pretty much what
14:47
this match was. we all know that
14:48
Undertaker is getting up there in age
14:49
and it's kind of hard for him to be in
14:51
the ring doing his thing...
14:52
so this match was able to -- it was filmed
14:55
on-location I'm assuming Florida -- and it
14:59
was more of like a movie it was it was
15:02
like an action movie watching that… you
15:05
know Undertaker chasing AJ Styles around
15:08
this boneyard place, people coming out
15:11
like his demons and like, not an actual
15:14
wrestling match it was like you were
15:16
watching a 30-minute TV episode...
15:20
and it was course it scripted, but
15:25
there's action in there like you know
15:26
getting hit with a shovel, and this other
15:28
stuff and...
15:29
it made it for that time of watching
15:32
that match as a wrestling fan
15:34
I completely forgot that one
15:36
WrestleMania was an empty arena and I
15:39
completely forgot what COVID 19 was for
15:41
that time being because I was watching
15:43
this and I was like “this is amazing” like
15:46
if they could do more matches like this
15:48
sign me up

MW
15:50
yeah and and i think i think that
15:53
surprised a lot of people because it it
15:57
it quite frankly just wasn't wrestling
15:59
it was an action movie okay... it was the
16:01
30 minute action movie. but yeah it was
16:03
it was something that when they were in
16:07
the live environment right,
16:09
you couldn't have done. right so to me to
16:12
me the paradigm shift was we were all so
16:16
busy thinking about all the things that
16:17
they would not be able to do because
16:20
they because they didn't have fans in
16:23
the building well we didn't think about
16:24
where all the things that they couldn't
16:26
have done before because they had fans
16:28
in the building right? and and they
16:30
and they kind of turned that and they
16:32
said “okay, this is this is totally
16:34
limiting you know it sucks we're not
16:36
gonna be able to feed off of the fan
16:37
energy or do shots of the fans or the
16:39
signs and all that other kind of stuff
16:41
make people have FOMO wish they were
16:42
there…” all that but what are all the
16:45
things that we are never able to do
16:47
because we have fans because we're in an
16:49
arena... and they just ran a you know a
16:52
hundred miles an hour in that direction
16:55
yeah and you know watching that match
17:00
them doing the cinematic stuff gives you
17:03
more opportunity to have more matches
17:06
like that... so you can finally get the
17:08
dream match that everybody's been
17:09
clamoring over Undertaker and Sting
17:12
because we know they're both getting up
17:14
there in age so they're not gonna be
17:15
able to give you a good match inside the
17:17
Ring… you can go out
17:18
there and script it for 30 minutes and
17:20
have that map right there yeah you can
17:22
have somebody who you know you can
17:25
finally start creating those matches, and
17:27
even once we get back to fans you know
17:29
kind of like we had mentioned before you
17:31
could start the match in the ring and it
17:34
goes in there and then they go behind
17:36
the curtain and boom it goes into that
17:37
cinematic thing... and that is another
17:41
reason why you look at wrestling as more
17:43
sports entertainment because that right
17:47
that match set the bar for you know
17:50
recorded matches and cinematic things
17:53
like that
MW
yeah for sure so so then this
17:55
last weekend, the competing promotion AEW,
18:00
as we said to him by the the Khan family
18:03
and run by Tony Khan who also owns the
18:06
Jacksonville Jaguars Fulham football
18:09
club in England, they because they they
18:13
owned the Jaguars they have a stadium
18:15
they have an NFL stadium at their
18:18
disposal. and so they've been using that
18:21
as their facility to be able to produce
18:23
their weekly television show but they
18:25
came up with a new type of match called
18:27
the “Stadium Stampede” and they put their
18:31
own sort of twist on the cinematic model.
18:34
and I think hit a complete homerun

TB
as
18:41
a wrestling again as a wrestling fan I
18:42
was sitting there thinking what is this
18:44
stadium Stampede match going to look
18:46
like? right so they I like you said they
18:52
hit a home run... I will put that up there
18:55
with the Undertaker and AJ Styles match,
18:56
probably if not better. because there was
18:58
so much going on right it was one of
19:01
those ones that I was glued to my seat
19:03
the entire time watching it right okay
19:06
what's happening here what's happening
19:08
here like did he really just take a
19:10
horse and go across the football field
19:13
chasing after somebody did they really
19:15
just do a moonsault off the goalpost
19:17
Like… it was amazing

MW
yeah so so to me
19:22
I you know I just have been reflecting
19:24
on this last eight weeks and just
19:26
thinking... that this is in so many ways I
19:32
feel like I'm watching the future of
19:35
entertainment and and I feel like you
19:39
know it's it's like you'll find it in
19:41
the most unlikely unlikely place you
19:43
know you know quite frankly Pro
19:45
Wrestling right but these organizations
19:50
-some decisions being questionable- they
19:53
have absolutely taken advantage of the
19:57
limitations
19:57
this moment brings, and have created new
20:00
things that could not have been done
20:02
before from an entertainment perspective
20:05
things that like nobody nobody even
20:08
thought they wanted to be completely
20:10
honest. like you never thought you wanted
20:11
to stay at a stadium stampede match, and
20:13
now you're just like, oh my god like why
20:16
did it take so long for someone to
20:18
figure out that this was a brilliant
20:20
strategy? like a great idea?
20:23
you know we've always had great writers
20:25
great camera people these incredible
20:27
athletes all these you had all the
20:29
ingredients, but it took this really
20:32
limiting force of this pandemic, you know
20:35
taking away everything that you
20:37
previously depended on and relied on and
20:40
and always knew was gonna be there,
20:42
taking that away to create some
20:44
ingenuity and some innovation that
20:47
probably will change wrestling for like
20:50
you know when I watch that I was like
20:51
that's it... like they're never gonna go
20:55
we're never gonna go back to a time
20:56
where someone's not gonna try to do that
20:59
or better you know and I feel like that
21:02
is that that's the same thing in so many
21:04
Areas… like if we can switch real quick
21:07
and talk about radio I mean I'd love to
21:09
sort of hear what you're seeing in radio
21:11
because obviously, tons of changes
21:13
happening in radio right now big my
21:15
heart radio moving into digital. you know
21:17
you know do you feel like it's the it's
21:19
the same thing on that front as well

TB
21:21
yeah I mean you look at you look at
21:24
radio as, you know we're still there for
21:27
you um you know you're in your car you
21:31
could be that essential worker that's
21:32
going to work and you want to take your
21:33
mind off of driving to work thinking
21:35
“okay I've got to go to work” I literally
21:37
just saw on the news that Nashville has X
21:40
amount of you know cases of COVID
21:43
they've had this many people die from
21:45
kovat and whatnot or anything is going
21:48
on but us as radio DJs were your best
21:50
friend we're gonna sit in the car and
21:51
we're gonna talk to you and we're not
21:53
you know we're gonna give you the
21:55
information that you need but we're also
21:57
gonna give you the moment of okay “here's
22:00
30 minutes we're gonna give you music to
22:02
get your mind off of everything” and
22:04
that's the thing is radio isn't you know
22:06
some people are like radios dying but
22:08
this right here just shows that radio is
22:10
not dying because
22:11
we're seeing people come to us because
22:13
they're wanting to get away from what
22:15
saying on the news what's going on the
22:17
TV they turn their radio on to be
22:19
entertained to listen to music and hang
22:21
out with us

MW
so so so talk about the role
22:24
that I Heart Radio from from your
22:27
perspective you have a podcast it's on
22:29
it's on
22:30
I heart you know, obviously the news last
22:32
week with Spotify and Joe Rogan was you
22:35
know, it was a one-hand mind blowing on
22:38
another hand you're sort of questioning
22:39
was that even the right deal for him? did
22:41
he make enough money for that deal you
22:43
know what I mean given like how powerful
22:44
the Joe Rogan podcast is? you know talk a
22:48
little talk a little bit about that

TB
yeah
22:50
so if you look right now and during COVID
22:53
19 and I believe we are sitting there
22:56
looking at some research iHeart is now
22:57
the number one podcast platform beating
23:01
NPR... and so with us not only doing radio
23:07
but we're doing podcast as well so your
23:10
favorite radio DJ have a podcast... so you
23:13
know I could sit here all day long and
23:15
talk to you about radio on the music and
23:16
music everything but you have like a
23:18
limited time frame that you don't want
23:20
to spend too much time talking on the
23:22
radio because you're gonna lose that
23:23
person... so the podcast is another
23:26
way for us to connect with listeners and
23:28
bring in a whole new brand so like on
23:31
the podcast if I'm talking about this
23:32
and be like oh by the way you know if
23:35
you're a Nashville if you're not
23:36
Nashville and you love classic rock or
23:40
top 40 or this, I also do a radio show in
23:43
conjunction to the podcast so
23:45
you bring two and two together

MW
23:47
got it obviously covered 19 was directly
23:53
correlated with a rise in the number of
23:55
podcasts that were created... bunch of
23:56
people are home they're realizing I
23:59
probably should have had a podcast
24:00
already but I'm gonna go ahead and get
24:02
one get one going you and I we talk
24:03
about this a lot... what do you think
24:06
that's gonna mean for the the
24:09
expectations of podcast listeners? you
24:11
know obviously you know the work I've
24:16
done here on this show is to try to take
24:17
it to the next level you know visually
24:19
going with a live stream the quality of
24:21
the audio you know going daily you know
24:24
what
24:25
you think is going to happen... do you
24:26
think people are gonna be able to be
24:28
successful with just sort of run of the
24:30
mill podcasts or that we're
24:33
gonna start really seeing companies like
24:35
Spotify I Heart Radio investing in
24:38
podcasts where the quality starts to
24:40
really really pull the leaders away from
24:43
the pack what are your thoughts on that?

TB
24:45
yeah I mean you look at like you said
24:48
you look at Spotify going after Joe
24:49
Rogan so Spotify wants to be the home of
24:52
you know Joe Rogan like that's the only
24:55
place you can get Joe Rogan is on
24:57
Spotify but the thing is is you look at
24:59
for example us like we have podcasts
25:04
that we're going out... I mean who else has
25:06
Ron Burgundy doing a podcast for them? I
25:09
mean go yeah I heart has Ron Burgundy
25:15
doing podcasts

MW
no kidding

TB
25:16
yeah so it's the Ron Burgundy podcast
25:18
and Will Ferrell does Ron Burgundy and
25:20
he does a season I think we're up to two
25:23
seasons now I think you ever take okay
25:25
and it's just anchorman in podcast form
25:28
Wow and he has guests on and it's on I
25:30
heart and that's the thing is you're
25:32
gonna see a lot of people podcast
25:35
now and that's and people are realizing
25:37
it you know odd guests or the thing and
25:40
with I heart it's like okay we've got
25:43
radio DJs and we've got podcasts... let's
25:46
combine the two together and continue
25:48
our relationship with listeners on the
25:51
radio to when they get out of their car
25:55
they can either continue listening to
25:56
the radio you know on their phone smart
25:58
speakers or whatever... we're also saying
26:00
hey look you know Battle not only talks
26:04
to you on your radio but he has a
26:05
podcast. and that reaches more
26:07
people and then you know you look at
26:10
Amazon I was looking the other day just
26:11
kind of looking at podcast stuff all the
26:13
podcasts equipment on Amazon had been
26:15
backordered because everybody's trying
26:18
to buy stuff

MW
right right yeah I had to
26:20
buy my kam link on eBay which is always
26:22
like kind of sketchy right right... but it
26:25
works it works. but yeah I mean to your
26:27
point I was glad I had done most of my
26:30
shopping prior to this because yeah I
26:33
mean it's just it's just it's just crazy...
26:35
okay so so so final point before we get
26:38
out of here
26:39
let's just talk about your journey as a
26:41
as a podcaster um you know you're at a
26:45
point now where you're getting big-time
26:47
guests in your in your your niche which
26:50
is a you know fairly big pro-wrestling,
26:52
you're getting like big-time guests,
26:53
you've got relations with with with
26:55
companies you know for people who are
26:56
out there thinking about starting a
26:58
podcast that's tied to their passions
27:01
you know just share a little bit of
27:02
advice and maybe just a little bit about
27:04
how how much work it's been for you to
27:06
get your show up to the point that it is
27:08
you know today

TB
yeah so when I first
27:11
started we, they had mentioned you
27:14
know hey everybody get a podcast of
27:16
course this was maybe about two years
27:17
ago I had no idea what podcasts were
27:19
and I started just kind of
27:23
interviewing people like taking the full
27:25
long interviews that you don't get to
27:26
hear you know 15 minutes on on radio you
27:29
have a 15 minute interview you gotta get
27:31
that down to at least you know two
27:33
minutes, three and a half at the most
27:35
kind of thing, and I was like well let's
27:36
take the full interview and go for it. so
27:39
when I first started I was just
27:40
interviewing people and there wasn't
27:41
just strictly wrestling so it's like I
27:43
had John Witherspoon come on I had Deon
27:46
Cole come on uh you know Jon Lovitz was
27:49
there Rob Schneider like I had comedians
27:50
and I had wrestlers and I had musicians.
27:52
it was not until about a year
27:56
ago in March I was sitting there
27:58
thinking and we had I had a conference
28:00
call with some of the podcast people in
28:01
our company and I was like “here's here's
28:03
what I'm doing what what can we do” in
28:06
there like well what are you passionate
28:07
about I was like well I love wrestling
28:09
like it's it's in my blood I grew up
28:11
I've been wrestling I grew up at the
28:13
fairgrounds like wrestling is my blood...
28:15
and they're like “stick to just wrestling”
28:18
and that was the thing is like you know
28:22
they said find your niche and that's the
28:24
thing is like find something that you're
28:26
passionate about and you could talk for
28:27
days on it and I was like well I could
28:29
talk wrestling... but then again I said
28:31
there and thought to myself okay you
28:33
know I could talk wrestling, but it's
28:36
more fun if I have somebody to talk
28:37
wrestling with so I got a buddy of mine
28:40
who's a big wrestling fan as well so we
28:41
go back and forth talk about wrestling
28:42
and then it just kind of been, you know
28:45
our a rocket ship since we started
28:47
branding it… and it's like we've had
28:49
people like Roman reigns on and Daniel
28:51
Bryan and Charlotte Flair...
28:53
um we've had legends like Kevin Nash and
28:56
can shamrock Billy Corgan who owns the
28:58
NWA is come on and we've talked to him...
29:00
and you know wrestling is our thing and
29:02
that's what we talk about and we
29:03
recently a few months back just added
29:06
two females in the show so we have
29:08
like a sub show called Belles of the
29:10
Brawl so we'd give the female
29:12
perspective yeah yeah wrestling fans and

MW
29:15
So start to build like a little sub Network now of sub shows
29:19
around around around this niche

TB
yes and
29:22
the thing is is you see more and more
29:24
females getting involved in wrestling...
29:25
because you know when I was growing out
29:27
if you told a girl you watch wrestling
29:28
she made fun right, you watch wrestling?
29:31
but now it's like you see a lot more
29:35
females at wrestling events getting
29:37
involved and so we you know we've got
29:39
these two girls lena and kb who are
29:41
amazing they come on and they do they're
29:44
wrestling talk with females from the
29:46
females perspective. I guess if you're
29:48
all day long and talk about women's
29:49
wrestling, but a guy talking about
29:52
women's wrestling it's kind of like
29:54
they're like oh you're gonna kind of you
29:56
know just be like oh just rest of match
29:58
whatever... but from a female perspective
30:00
they dive into it on top of their ring
30:04
attire the makeup this stuff this stuff
30:05
this stuff yeah yeah and so that that's
30:09
kind of where we've been on that... and
30:10
then it's just you know wrestling is a
30:13
hot topic, it's it's like we said in the
30:17
beginning it helped get sports back into,
30:20
you know, sports yeah and so everybody's
30:23
listening to you know talking about
30:25
wrestling and what we've done now, is
30:27
because you used to be you have
30:28
wrestling seven nights a week and some
30:31
wrestling companies are still putting
30:32
out wrestling but like Ring of Honor's
30:33
not you know they don't have anything
30:35
tape so they're kind of showing

MW
yeah
30:36
yeah yeah the smaller promotions can't
30:39
can't keep running right this so what
30:41
we've been doing now is we've just been
30:43
reaching out to wrestlers and they've
30:46
just been coming on the show we've just
30:47
been kind of talking about, you know
30:49
their careers and having them tell
30:51
stories and you know, we've been getting
30:54
like some of the legends

MW
yes okay so
30:56
that that is that that's another hack in
31:00
this moment that that I think is is
31:02
really important and we're at time, but
31:04
but the hack is that
31:06
man when everyone's at home it's like
31:09
reach out to him you never know you
31:10
might be able to get him as a guest on
31:12
your show, you know what I mean? like what else
31:13
are they doing right now you know what I
31:15
mean? like like if you're starting a
31:16
podcast right now and you're passionate
31:18
about something and you actually know it
31:21
well enough to be able to cover it well,
31:23
you might be able to get people on your
31:25
show today that you could never get on
31:27
before right
31:28
yeah and

TB
now's the perfect time to start
31:30
that podcast

MW
yeah yeah awesome well Tim
31:32
my man we'll be connecting soon
31:35
hopefully you have me on your show where
31:36
we could like actually dig in and I
31:38
could like really nerd out I can't do
31:39
that on my show... oh but now man thanks a
31:43
lot for being for for being up for being
31:46
on the show and just for everybody else
31:48
you know appreciate y'all continuing to
31:51
check out the show we're just gonna keep
31:53
getting better and better we have
31:55
another show that's coming up tomorrow
31:57
I'm not even sure who's on it but I've
31:59
got shows for the next two weeks all
32:00
booked up really quickly if you if you
32:04
liked what you heard from Tim and you
32:05
want to follow more of what he's doing
32:08
you can follow him at battle on air both
32:10
on Twitter and on Instagram and
32:12
battleground pod on Facebook that's
32:15
where you can catch him and then also
32:17
you can subscribe to his podcast about
32:20
the battle ground podcast it's on it's
32:23
on Spotify it's on I Heart Radio it's on
32:27
Apple it's on Google and of course you
32:30
can also subscribe to my podcast Marcus
32:33
Whitney's audio universe on all those
32:35
channels as well and you can follow me
32:37
across all the social so y'all know
32:39
exactly where to find me if you're
32:41
already watching this you're already
32:42
connected to me on social so anyway I
32:44
appreciate everybody being here again I
32:47
hope you're having a mindful meaningful
32:50
memorial day take care of yourself be
32:52
good to each other and peace we will see
32:54
you soon

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