This episode's guest on #MWL is Nada Taha. Nada discusses how her past experiences have led up to her current position as an on-air personality and content strategy professional.

Nada talks about the inner-entrepreneur that everyone possesses, and finding your personal brand is an essential part of that process.

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Guest Socials - Nada Taha
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MW

You talked about going into NBC when it wasn't very important, and then by the end it was the biggest thing. What about terrestrial radio? Like...

 

NT

Oh my God.

 

MW

You know, like that feels like an even bigger chasm.

 

NT

I mean like when I started in Orlando, like every like... terrestrial radio hosts are very old school. And so it's very hard to take someone has been doing something -like the host in Orlando was like had been doing it for like 20 years or something- so like most hosts are like, “ I've been doing this forever, I care about my radio show that’s it. I'm not going to promote this online streaming or like this, you know, social media crap or whatever.” It’s like yeah, but that's what is going to grow your brand. And it was very hard to change that mentality of like we're not taking away from your terrestrial listeners. And terrestrial radio also was like, at the time, it was a diary system where people actually had to write down what they were listening to. And that's how they tested like they, you know, how they could test how many people were listening to the radio station and give you ratings. Like that’s how they did ratings.

 

MW

Oh, the ratings was by diary?

NT

Literally at one, like in the beginning it was called diary and you had like a select group of people, and they actually have to write down like, “I'm listening to this radio station and this is what bla bla bla bla bla.” And then it turned into you know a more -it was called PPM- and it was like kind of like a beeper system where like it just like recognized if you were listening to the stations. But so, people just were just like that all they cared about. And I have to kind of like… I feel like my career has constantly been a battle for digital. Like just like trying to get people to come onto the side of like… even when I moved to Nashville -it was like 2011- and I still had to fight with the hosts because I'm like, “guys!” I will say to give credit to Bobby, he was one of -maybe the first- morning show host that was like on the same page with me on digital and understood the importance of it and understood the importance of social media. And I was like hell yeah! You know, so I think like in that case, like yeah it was really hard in terrestrial radio to be like, “hey guys, like I'm not trying to take away from your listeners on air. We're going to like… it's a system that kind of comes back to it right? You’re just kind of feeding or taking from one bucket to another bucket and back to that bucket, and it’s like people just couldn't really grasp that concept.

 

MW

I mean there is definite fear of the unknown, you know. Digital is not scary unless you don't know anything about it. And then you think it's a one or the other as opposed to an omni-channel... People are watching television and they're tweeting about the show that they're watching and they're... right? I mean you know, and they're on IG live commentating about the show they're watching, just sort of…

 

NT

It’s a spiderweb. I mean like, that’s kind of how I always -even though I’m deathly afraid of  spiders- that’s kind of how I explain that one, like it all kind of webs back to content. Like that's  the most important thing is what you're doing, the content, and then it all just kind of... exactly what you're doing here. You know what I mean, like this is going live on Twitch and on Facebook and on YouTube and on Twitter and it's like... that's not to you know, discredit or take away from what we're doing right here. It's pushing it everywhere to give more people more access to it.

If I get in, I fit in… I’m there.

(2)

12:50 - 15:50

MW

Can you talk about just that just how you came from working in these businesses to sort of owning and operating your own business, your own personal brand and your understanding of personal brand. Cuz that I feel like is the other side of this whole digital story is just knowing how to like rep yourself, and get exposure, and build a diverse set of fans around you, you know who know you from different places for different reasons. So can you talk about that at all? 

 

NT

Yeah I mean I think... so I think a big piece of what I've learned in my experience in general is that everything that you do compounds to what you are doing now, right. So a lot of people have this fear of like, “if I'm going to change jobs, or I'm going to switch gears or whatever, I have to kind of erase everything that I've done.” And I'm like nah, like it's actually the opposite. Everything that you're doing compounds to this, and a lot of people -I think for me, I have always been all over the place- 

 

MW

I can relate. I understand.

 

NT

Yes, and for a long time it was always a negative. Like there was a negative connotation to that like “you need to just focus on one thing.” And that was a big reason why I left the show, was like “you need to just focus on one thing.” And it’s like hmmm… I don’t think so. And I’m not built that way, I’m not wired that way and I kind of ended up learning that my experience in different things has made me more, you know, capable of doing what I'm doing right now. For example, I have a background in sports, I have a background in journalism, in writing, I have a background in music -top 40 music, hip hop music, not country music- but my knowledge and my experience and my, you know, taste for other music, and what you know top 40 music pop music was doing in radio helped shape what I was doing for country radio. So like I would bring... I brought on a bunch… I brought on Shaggy to our morning show. Shoutout. 

 

MW

That’s amazing!

 

NT

And it’s thing like that where it’s like most people in country are very tunnel visioned, and it’s like “it’s country music, we gotta to stick to this.” And it’s like, let’s expand on that. And I think that kind of helped -in terms of my background in digital- it helped me be a better on air talent. So for example, like when I do hosting gigs or whatever, like the the Premier League stuff, it was like I haven't... I'm not only an on-air talent. And like I'm not only going to just read and be on camera, I actually... I know what to do on socials. I know how to expand this brand. I know how to push this out to make sure it's optimized and more people are going to see it. So it's like, I bring that to the table when I, you know, come into a hosting gig. It's like hey by the way... like the Premier League stuff I was like, “I don't want to just be your on-camera girl. I want to create the content.” And so I parlayed them wanting me to be on camera into a contract to do their creative and digital. So it was like, I don't want to do just one of those things. And because I can do one, it makes me better at the other, you know?

 

I didn’t recognize that I had the qualities to be an entrepreneur

Look at yourself as a business

Give people the opportunity to go down your rabbit hole.

 

(3)

19:25 - 22:12

 

MW

You know when you talk to to like your your ideal client or you know maybe the best relationship you have today, could you talk about the philosophy that you brought that really is making things click?

 

NT

Look at yourself as a business. Like, I think artists -you know I’ll speak about artists in particular, but it kind of goes across the board- it’s like we help with not only the creative and the strategy, but we're helping with business development because we look at our artists as like… this is the long play. Like we're not looking to just release a song and it's like “we’re done, okay cool bye. See ya later!” That’s a big piece of it, but like it’s the long play. It’s always the long play. You have to look at yourself as a business. You are a business. I'm a business. You’re a business. As an on-air personality, one of the biggest things that clicked for me that helps me do what I'm doing is that I knew that I had a brand, and my brand was my business. So like even though I had my own actual LLC business whatever, I was also a business. And I have to promote myself as such. And I think a lot of artists are just like, “I’m an artist! I’m gonna put out music.” And it’s like there’s more that goes along with it, and I think the foundational building of your business is maybe even more important than anything else. So it's like, we’ve spent a lot of time working on building the foundation of an artist and their business, and helping them see themselves as a business, and understand that they’re business, and know that there are things that, you know, besides just making music that have to go into place to make this work long-term, and build a career instead of just you know a single or an album. And I think like the creative and the digital side of that is maybe, you know... I would say music 1A, digital, creative brand 1B. Because it's like without one or the other, it doesn't connect, right. And that's the biggest thing is like, if you have a song and like we're strolling through you know Apple music playlist, and you hear this song, and then you click on that artist and you’re like, “I wanna know more…” And like we’re just innately, the way that we're built in this society now is like “I want to dig deeper. I want to go on, you know... I'm going to go on a Reddit deep dive on, you know, whatever.” And it’s like, you’re looking, and if they hit a block and they don't have anywhere else to go... they’re done. Their attention’s over. So it's like you gotta make sure that you're not only getting on playlists, but that you're giving people that black hole to kind of like dig deeper and just keep going. And like keep continuously creating good, authentic content. Like don't put shit out that's not good, you know. But like, keep putting stuff out. And so it's like... I think that's that's the key is like understanding that you need to continuously put out content and continuously give people the opportunity to go down your rabbit hole.

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