Innovation puts a finer point on creativity as not merely bringing something into existence, but bringing something new into existence. Innovation is a pillar of the Creative Power philosophy because it provides an approach to the ever-present problems that arise throughout our lives. We need a pillar that reminds us to view problems as opportunities, and Innovation does just that.
Innovators see the world differently. We know there is always a way to overcome adversity, even if the macro-level problem isn't solved in our lifetime. Some problems can be solved in 5 seconds. Some will take 500 years. Regardless of the severity, when a problem with no prior solution exists, Innovation is required.